Keya Seth an internationally recognized aromatherapist launched her eponymous brand, Keya Seth Aromatherapy in India in the year 2004 with a range of natural cosmeceutical products for skin, hair & total beauty. Quality coupled with innovation has propelled the brand to the apex of excellence. Starting from “National Award for Research & Development” in 2008 to “ESQR’s Quality Achievements Award, London” in 2015, the brand has been showered with many national as well as international honors since its inception.
This ISO 9001:2008 certified company invests heavily in R&D and maintains more than one state-of-the-art manufacturing facilities to ensure the highest quality for their each & every product. “Medicure”, the latest addition to the product range of the brand, brings the benefits of therapeutic essential oil blends & potent herbal extracts together to offer complete physical & psychological wellbeing without side effects.
With the vision to “Make Life Beautiful” Keya Seth’s Medi Spa was launched in 2008, which is now the most successful Spa chain in West Bengal with 6 busy branches all over the state. Keya Seth Trichology and Aesthetic Clinic & Keya Seth Bridal studio are some of the other successful ventures of the brand aimed towards achieving the same vision. The company also runs a College of Beauty in the posh locality of Ballygunge developing hundreds of skilled professionals for the quickly growing beauty industry.
With the same vision of making life beautiful Keya Seth Exclusive was launched in the year 2015. With its signature 8 storied exclusive mall at Kalighat, Kolkata & a chain of 3 signature outlets across the state, the brand not only presents an exquisite collection of saris from every corner of India but also the most stylish ethnic & western wears along with an elite collection of indo-western outfits & accessories. “Designer Wear for All” is the motto of Keya Seth Exclusive & the brand has already done a commendable feat in this regard. In Kolkata, the store is already a one stop destination for designer wears in every budget.
Keya Seth Exclusive has been working towards making high-class fashion affordable & to achieve this goal the brand has been spending on Research & Development ever since its inception. Keya Seth Exclusive R&D has already launched “Kanjirasi”, a one of its kind elite sari range that brings the internationally acclaimed “Benarasi” & “Kanjivaram” weaving styles together at a much affordable cost. Research is ongoing for another unique sari pattern “Bongorosi” which will bring the weaving styles of “Benarasi” & “Bengal handloom” saris together, creating a benchmark in the textile industry of India.
“Charka collection” is the other distinctive sari line from Keya Seth Exclusive which celebrates the finest craftsmanship weaved on the finest quality handloom made pure silk & cotton materials. To promote eco-friendly natural fibers & textiles, the R&D section of the brand is currently focused on creating a breathtaking apparel collection from banana fiber. The company is also experimenting with natural dyes made from different herbs & plants to come up with a clothing range that is completely nature-friendly & safe.
The growing scarcity of high quality silk moth culture in India has started to take a toll on the silk production of the country, which has encouraged more silk import from countries like China & Vietnam. Keeping up with the “Make in India” initiative of the Prime Minister Narendra Modi, Keya Seth Exclusive is also planning to invest in growing a specialized farmer population for promoting sustainable sericulture & quality silk production in India.
Keya Seth Aromatherapy has already played a vital role in shaping the Beauty & Wellness Industry of India & now Keya Seth Exclusive is working towards turning a new page in the Fashion & Textile Industry of the country. US